Helping organizations make the changes needed to seize competitive advantageand to winhas always been BCGs raison d'être. Since 1963, we have been helping leaders and their organizations build lasting advantage. The independent spirit handed down from Bruce Henderson, BCG's founderalways challenging the status quohas given the firm the courage to look beyond the obvious to find solutions for the past 50 years.
Henderson, who would have been 100 years old in April 2015, was a pioneer in business strategy and a key figure in the development of management consulting. His writings reveal a visionary who excelled at challenging the status quo, a brilliant thinker, and a man of action, driven by a strong sense of purpose.
The breakthrough ideas that BCG developedand continues to develop todayhave become business canon and helped establish our reputation in the marketplace. And the core values established by BCG played a large role in making the firm what it is todaywhile continuing to guide our work on a daily basis.