Maximum Storage Duration

li_gc

• Stores the user's cookie consent state for the current domain
• Preserves the visitor's session state across page requests
• Registers a unique ID that is used to generate statistical data on how the visitor uses the website
• Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner

Used to detect and log potential tracking errors

Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting