Consumer Journey Manager (m/f/d)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more:  jti.com

Please, apply until the 2nd of July 2026

Consumer Journey Manager (m/f/d)

Position:

The Consumer Journey Manager is responsible for supporting the orchestration and optimization of the end-to-end consumer journey across all key touchpoints and geographies, as well as driving the implementation of the new ways of working in the marketing department.

Responsibilities:

As the Consumer Journey Manager, you will…

• Support the transition to the New Consumer Journey Operating Model by driving the rollout of updated strategies and ways of working & ensuring the new operating model is defined, tested, and embedded successfully with clear roles, responsibilities, and organizational alignment
• Continuously improve and push Consumer Journey Strategy and Funnel Targeting by supporting the consumer journey lead in the implementation of a unified consumer journey strategy, focusing on the funnel stage in Retention and Touchpoints for consumer care at both national and local levels
• Collaborate with marketing functions, especially digital and activation teams, to align plans and prioritize critical friction points, ensuring targets are clearly defined and actionable
• Support the Development of the new purpose-led investment system, ensuring smart investments across the commercial engine and clear return on investments across marketing
• Orchestrate the Retention Programs and support subject matter experts to improve strategic initiatives with shared ownership and clear timelines, maintaining message consistency and maximizing overall journey impact
• Identify pain points within both digital and physical consumer interfaces, facilitate with the teams and leadership to enhance the quality and value of the consumer experience

Requirements:

• University degree in Business Administration, Marketing or similar
• Proven experience in FMCG marketing across disciplines
• Project & change management experience is a plus
• Profound knowledge of local legislation & trade landscape
• Strong organizational skills & a problem-solving attitude
• Fluent English, good command of German or French is a plus

What to expect:

Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type. 

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.