Inclusion and Engagement

Date posted

• We are seeking a strategic and customer-centric Growth & Field Marketing Manager to lead innovative marketing initiatives across the EMEA region. This role is pivotal in driving sustainable demand, revenue growth, and customer retention by optimizing the entire customer lifecycle., , You will collaborate closely with business managers, the EMEA omnichannel team, local product managers, GCS teams, and customers to develop market-driven strategies that fuel growth and elevate customer satisfaction.DEU Frankfurt - Walther-von-Cronberg-Platz€82,700.00 - €140,600.00 EUR Annual
• BD is one of the largest global medical technology companies in the world. ™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities
• Advancing the world of health

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time

Conduct in-depth market research to identify new opportunities, craft growth strategies, and execute targeted tactics across diverse segments

Champion scalable digital and AI-powered initiatives to elevate the commercial and marketing organization’s performance

Digital & AI-Driven Transformation

• Define and track relevant KPIs, ensuring continuous improvement of funnel management in close collaboration with sales and marketing teams
• Performance Optimization
• Design and implement ambassador programs and retention strategies that strengthen long-term customer relationships
• Develop impactful materials and training programs to empower the commercial organization
• Lead a team of 5, including 1 direct report and 4 indirect reports, fostering a culture of innovation, accountability, and growth

Qualifications

• Bachelor’s or Master’s degree in Business Administration, Marketing, Economics, or a related field
• 7+ years of progressive marketing experience, ideally within retail, technology, luxury, or ecommerce sectors
• Proven strategic mindset with strong cross-functional collaboration and networking skills
• Experience working in complex matrix organizations
• Fluent in English and German
• Proficient in CRM systems, PowerBI, Excel, PowerPoint, and marketing automation platforms (e.g., Pardot, HubSpot)
• Willingness to travel up to 60% across the EMEA region

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting

Required Skills