Welcome to On! As one of the world’s fastest-growing premium sportswear brands, On is making waves globally in footwear, apparel, and accessories through pioneering technology, bold innovation, and a commitment to sustainability. Having already inspired millions of runners worldwide, we are now seeking a Brand Communications Lead for Switzerland to own our narrative in the market where it all began

Your Mission

• Strategic narrative & planning: Own the multi-year Swiss marketing strategy and North Star. You will build a unified marketing calendar that merges global campaigns with local cultural moments, ensuring On shows up with credibility and resonance across all Swiss touchpoints
• High-stakes project leadership: Lead complex, Switzerland-specific initiatives outside the global campaign cycle - such as city takeovers or localized community peaks. You translate ambitious visions into structured, premium executions while navigating ambiguity with professional excellence
• Integrated brand voice: Act as the connective tissue between Brand Activation, B2B Marketing, Retail Marketing, Employer Branding and Corporate Communications. You ensure a one voice approach across consumer and employee touchpoints, strengthening On’s reputation both inside and outside the organization
• Cultural advocacy & partner network: Serve as the local expert, feeding Swiss trends and consumer insights into regional plans. You will nurture a robust network of local partners and agencies to amplify initiatives and build deep brand love

Your story

• Integrated brand strategist: You have extensive brand marketing experience (typically 5+ years), possess a big picture mindset and a strong KPI orientation. You don't just look at marketing metrics; you understand brand reputation and how to align logic and facts to advocate for a cohesive narrative across consumer and corporate touchpoints
• Swiss cultural expert: You are a local native in the market, deeply connected to Swiss trends and consumer behavior. You understand the subtle nuances across our domestic landscape and can translate them into regional plans that feel authentic
• Project architect: You have a proven track record of managing complex, end-to-end projects including local marketing activations. You thrive when simplifying complexity for others, anticipating roadblocks and maintaining high standards required for premium execution
• Multilingual communicator: Fluency in English, Swiss-German and German is mandatory to ensure a one voice approach across the market. French is an advantage for authentic impact in the Romandie. We value diverse linguistic backgrounds and welcome applicants who navigate these languages with professional ease
• Agile & Mobile: You are comfortable navigating ambiguity and are willing to travel within Switzerland and the DACH market to maintain strong on-the-ground connections with partners, communities and teams

We are On’s Central Europe Marketing Team, united by a clear mission: to amplify On’s brand, ignite brand love and build deep, lasting connections with our fans and communities in Central Europe (DACH). In this role, you sit at the intersection of two dynamic forces: The Brand Comms Central Team, a forward-thinking group that shapes the overarching brand narrative and creative frameworks across the sub-region and the Brand Activation Switzerland Team, your on-the-ground partners who live and breathe the local culture, turning strategy into tangible experiences across the Swiss landscape.Together, we operate as a high-trust, collaborative network. We champion inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further. You aren't just joining a department; you are joining a community dedicated to making On the most culturally resonant brand in the market where it all began

Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail

Senior Director of Brand Studio

• I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow
• On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose
• On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination
• Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things

Ready to dig into the details?This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum

Are we a good fit?We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you?No matter the outcome, we’ll give you meaningful feedback

You'll start by submitting your application to a specific role