We focus on what matters

What You Will Do

• As the Manager, Brand Migration, you will lead the end-to-end migration of
• and adoption of effective brand migration strategies across all
• and partner touchpoints to ensure a seamless

consistent

• and compliant brand experience
• This role serves as the central orchestrator across Marketing, Communications, Sales, Digital, Operations, Facilities, Legal, Procurement in the local market to successfully implement the brand migration
• You will develop the most impactful migration plan, establish a project stakeholder team and project management workflows and progress reporting while
• for clear brand standards and guidance to steer the execution of the brand migration across physical and digital brand touchpoints while minimizing business disruption and protecting brand equity
• This role is offered on a 12-month fixed-term basis

Brand Migration Strategy & Planning

• Lead development of comprehensive brand migration plan, stakeholder
• and project management approach
• Define migration scope, priorities, milestones
• Conduct brand audits and gap assessments across the brand touchpoints
• roadmaps balancing customer impact
• Establish governance models, decision-making
• and executive reporting processes
• Manage large-scale, cross-functional brand migration

local

• market from planning through completion
• Coordinate local stakeholders to ensure consistent execution
• and mitigate project risks, resource

constraints

• and business continuity challenges
• Track implementation progress and provide regular updates to senior leadership
• Manage migration budgets, vendor
• and implementation schedules
• Brand Identity Implementation
• Develop required brand standards and templates for key applications such as fleet, marketing collateral, uniforms and more
• Ensure adherence to brand standards and

migration

• messaging frameworks and visual identity standards
• Partner with creative, communications, digital
• and business teams to align on brand templates and standards
• Maintain quality control and brand compliance throughout the migration process
• Physical Brand Touchpoint Conversion