Inclusion and Engagement

Date posted

• The Marketing and Omnichannel Specialist supports marketing activities and is responsible for executing and accelerating integrated online, offline, and F2F marketing strategies across the hub (Germany, Switzerland, Austria), aligned with the Waters Biosciences EMEA Marketing Plan., , At the local level, the role supports marketing activities, including the planning and execution of local events, congresses, trade fairs, and targeted local marketing campaigns, in close collaboration with the customer-facing team (sales, applications) and other internal and external stakeholders.DEU Heidelberg - Tullastrasse€63 600,00 - €96 975,00 EUR Annual
• Advancing the world of health
• and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities
• reflecting our commitment to creating an exceptional working environment
• A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time
• To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD

you’ll

• discover a culture in which you can learn
• and thrive. And find satisfaction in doing your part to make the world a better place
• Become a maker of possible with us
• The Marketing and Omnichannel Specialist supports marketing activities and is responsible for executing and accelerating integrated online, offline, and F2F marketing strategies across the hub (Germany, Switzerland, Austria), aligned with the Waters Biosciences EMEA Marketing Plan
• At the local level, the role supports marketing activities, including the planning and execution of local events, congresses, trade fairs, and targeted local marketing campaigns, in close collaboration with the customer-facing team (sales, applications) and other internal and external stakeholders
• The Omnichannel role covers executing and accelerating integrated online and offline marketing strategies across the hub (Germany, Switzerland, Austria), fully aligned with the Waters Biosciences EMEA Marketing Plan. This includes optimizing customer journey touchpoints, increasing demand generation and revenue capture, and enhancing multichannel effectiveness through data-driven, efficient omnichannel marketing
• The position plays a key role in advancing an omnichannel (online and offline) commercial model that improves the customer experience, increases marketing efficiency, and reduces manual processes, delivering measurable business impact
• Management of the end-to-end lead process from campaign initiation to qualified handover to Sales according to best practice rules
• Ensuring strong alignment between Marketing and Sales to improve lead conversion rates
• Support in planning and execution of local marketing events. End-to-end management of local congresses and trade fairs, including planning, execution, and post-event activities
• Coordination with organizers, post-event follow-up via SFDC and Showpad, and success evaluation
• Execution of local marketing campaigns, including development of Social media posts, flyers, print advertisements, and cross-channel communications
• Execution of integrated omnichannel marketing strategies (online: web and Showpad; and offline) in alignment with the Waters Biosciences EMEA Marketing Plan: physical materials and digital platforms
• Support of creation, adaptation, and localization of campaign assets based on centrally developed marketing materials
• Support in developing marketing plans across multiple platforms and communication channels, tailored to target audiences and strategic priorities
• Performance Analysis & Optimization
• Analysis of campaign KPIs to evaluate performance, channel preferences, and message effectiveness
• Derivation and implementation of optimization measures to improve overall campaign effectiveness