Marketing Engagement & Activation Specialist

Armenia, ER, AM, 0033

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more: jti.com

Marketing Engagement & Activation Specialist

We are looking for a highly organized and proactive professional to join our team as a Marketing Engagement & Activation Specialist. In this role, you will be responsible for the end-to-end coordination, execution and management of marketing engagement and activation programs, with a focus on event planning, organization and implementation. You will ensure seamless execution across different channels through effective cross-functional collaboration, third-party coordination, analyzing and reporting.

Key Responsibilities

• Plan, coordinate and manage marketing engagement and activation initiatives, including consumer events and brand experiences, according to approved project plans.
• Coordinate with internal departments (Marketing, Sales, Legal, CA&C, Procurement, etc.) to ensure timely approvals and alignment.
• Manage third-party briefings and oversee field execution, monitoring standards and collecting feedback.
• Supervise the production and delivery of marketing materials and incentives, ensuring availability and timely delivery.
• Prepare regular updates, mid-project reviews, and final reports for all stakeholders.
• Support the selection of strategic locations and platforms for brand visibility.
• Lead ad-hoc marketing activations in response to evolving business needs.

Administrative & Reporting Tasks:

• Maintain high-quality documentation and ensure efficient data flow in accordance with internal standards.
• Guarantee transparent and reliable reporting accessible to all key stakeholders.
• Manage time and tasks effectively to meet deadlines and shifting priorities.

What We’re Looking For:

• Professional in event management, marketing activities coordination, project management, or a similar role
• Strong linguistic skills (English and Russian)
• Strong organizational abilities
• Excellent communication and interpersonal skills
• Comfortable working cross-functionally and managing multiple stakeholders
• Attention to detail and a proactive approach to problem-solving
• Familiarity with corporate compliance processes and local regulations is a plus

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.