Omnichannel Marketing Manager

Are you interested in opening the world through education by identifying our potential customers and giving them the right information and inspiration to go on an exchange year at a public high school and live with a volunteer host family in the United States?

Of course you are!

We’re looking for a motivated and deeply curious Omnichannel Marketing Manager to join our Central Marketing team in Zürich.

In this role, you’ll help us find the right audiences and meet them where they are (organic search, paid search, organic social, paid social, owned channels, etc…) with the right messaging to inspire them to go on an exchange year. You will be part of a small cross-functional multi-disciplinary team that values collaboration, transparency, and action. You will work closely with the student recruitment and host family recruitment teams to make decisions based on user insights and data.

A career with EF combines the support and opportunity of a large international organization with the spirit and energy of a small business. We look for thinkers and doers – creative, collaborative, and motivated people who are excited by education, communication, and travel.

Responsibilities: • Omnichannel Analytics -- keeping a pulse on day-to-day performance data including paid search, paid social, organic traffic, search, email, and/or any other activities driving traffic to our website. • Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards. • Identifying nuances in data to optimize our student recruitment and host family recruitment efforts. • Set up paid search and social campaigns in Google, Bing, Yahoo, Facebook, Instagram, Snapchat, TikTok and analyze campaign performance. • Monitor SEO performance and strategize new activities in the face of an ever-changing search environment combating: SERP Features, Gen AI, etc… • Manage and track budget, spend, and forecasts; effectively communicating and adjusting as the marketplace and recruitment markets require. • Create new content and experiences as well as improve existing content and experiences that helps drive SEO and conversion goals. • Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting. • Creating dependable, organized, and clear communications at all levels across all departments. • Innovating by bringing new features, tools, and processes forward to drive efficiency and get our message in front of the right audiences. • Expanding industry knowledge and relevant skillsets through internal training

Key Requirements: • 5+ year's experience at an agency or in-house performance marketing team with a focus in Search Engine Optimization, Content Strategy, and/or Paid Media. • A data driven mindset, analytical thinker; deeply familiar with tools such as PowerBI, Excel, various 1st party and 3rd party dashboards. • Collaborative personality with confident problem anticipation and resolution – willingness to have difficult conversations and work together to overcome problems. • Strong verbal and visual communication skills with the ability to articulate strategy and present ideas to stakeholders. Personal Attributes • A self-motivated team player • Good communication skills: o Confidence to question and come up with creative solution o Take stakeholders on a storytelling journey to explain your projects • Can cope with a complex environment, in a rapid paced business with a global presence

What we offer you: • Working in the heart of Zurich at Selnau in beautiful office spaces • The chance to work with an amazing team on global projects • Multicultural environment with fun community activities • Global career opportunities

Perks: • Flexible 5 weeks holiday per year • Accident insurance through EF • SBB annual pass (50% discount on all transport in Switzerland) • In-house German classes • In house gym, coffee stations, game rooms and more! • Discounts for well-known brands, restaurants and travel • Tuition reimbursement for career development • Discounts on all EF products (for you and your family)

About EF and EF High School Exchange Year: At EF, we believe the world is better when people try to understand one another. Since 1965, we’ve helped millions of people explore new places, connect across cultures, and learn something new — about the world and about themselves.

Our programs focus on language, travel, cultural exchange, and academics — all designed to turn dreams into real, international opportunities.

EF High School Exchange Year is one of those programs. For over 40 years, we’ve given high school students from around the world the chance to spend a year living with a host family and going to school in the U.S. It's a year that changes how they see the world — and themselves. Our team makes that journey possible, and we take pride in doing work that truly matters.

When you join EF, you join a global, multicultural, and mission-driven community — more than 600 schools and offices in over 50 countries, all working toward one shared goal: opening the world through education. Whoever you are, whatever you're passionate about — we want you to bring that with you every day. EF is proud to be an equal opportunity employer. We’re committed to creating a culture of inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience, and everything else that makes you unique.

EF was founded in Sweden in 1965 and today has major hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, and Zürich.

Learn more at www.ef.com.

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable