In short

As a Senior Data Scientist specialized in explainable AI and marketing science, your mission is to elevate our marketing performance through robust experimentation, advanced analytics, and compelling storytelling. You will collaborate closely with marketing teams to design and execute hypothesis-driven experiments, enhance our MMM and MTA models, and champion a unified marketing measurement framework. This role demands strong communication and leadership skills to effectively translate data-driven insights into actionable strategies and influence stakeholders.

Your Mission

• Lead the design and implementation of a hypothesis-driven experimentation framework in collaboration with marketing teams, ensuring robust testing methodologies and statistically sound analysis.
• Develop and refine our internal MMM and MTA models, incorporating advanced techniques and explainable AI to provide clear and actionable insights into marketing effectiveness.
• Spearhead the development of a unified marketing measurement framework through triangulation and other innovative approaches, driving a deeper understanding of marketing performance across all channels.
• Communicate complex data findings and recommendations in a clear and compelling manner to diverse audiences, including senior stakeholders, fostering data-driven decision-making across the organization.
• Proactively identify and solve challenging business problems related to marketing measurement, attribution, and optimization, leveraging your expertise in data science and marketing science.
• Interact with key stakeholders like Digital Marketing, Customer Experience, or Product Development Teams to outline strategies and pursue the realization of our shared company objectives.