At On, we have dedicated ourselves to Ignite the Human Spirit through Movement. From the outset, we have placed our trust and belief in growing powerful relationships with a network of retail partners to help us spread our brand message and bring our products to the world. As we continue our own retail expansion, aiming to have 70+ On stores by the end of 2025, we are seeking a dynamic, structured, and process driven Senior Director of Brand Experience to lead our global team. This role will be instrumental in elevating our brand through compelling experiences. The ideal candidate will possess a passion for sports and lifestyle, a deep understanding of retail, events, and visual merchandising, and the ability to develop and execute strategies that inspire our communities through innovative physical experiences

Your Mission

• Provide strong leadership to your team, fostering a culture of collaboration, coaching, mentoring, and professional development
• Lead with a strategic and solution-oriented approach, resolving conflicts and promoting a positive and inclusive work environment
• Develop and streamline processes to optimize the efficiency and effectiveness of our brand experience initiatives
• Lead the continuous development of outstanding retail experiences, ensuring our stores blend iconic and timeless brand identity with disruptive spatial design and engaging activations
• Drive regional and cross-functional alignment, ensuring a cohesive and consistent brand experience across all physical touchpoints
• Demonstrate an understanding and appreciation of On's aesthetics, upholding our brand's visual language and standards
• Stay up to date with industry trends, emerging technologies, and consumer behavior to continually innovate our strategies for all sub-functions within your team
• Drive the next phase of On Events and optimize efficiency and collaboration between teams - in short, make ON Events world-class regardless of size to inspire our communities to move

Your story

• Profound background in brand experience and retail, with a proven track record of developing and executing successful strategies and projects (project management experience)
• 8+ year in a leadership role - your leadership skills have been honed through previous management roles, and you have a demonstrated ability to inspire, motivate, and develop high-performing teams
• You possess a strong expertise in sports and premium businesses, with a keen understanding of how to elevate brand experiences in these areas
• With your strategic mindset, you excel in creating environments that captivate visitors and drive engagement (experience creating brand experience strategies and executing them on a global scale EMEA/APAC/Americas)
• You have a keen eye for design and aesthetics, understanding how to align them with the On brand identity
• Excellent communication and stakeholder management skills allow you to collaborate effectively with cross-functional teams and external partner across the global teams
• You thrive in a fast-paced and dynamic environment, adapting quickly to changing circumstances and driving innovation
• Your knowledge of retail trends, consumer behavior, and emerging technologies enables you to stay ahead of the curve

As the Senior Director of Brand Experience, you will lead a talented and diverse team consisting of retail marketing, visual experience, olympics marketing, brand events, and brand environments. The brand environments team is further divided into design and build, responsible for designing and creating captivating spaces for B2B, D2C, events and office spaces. Together, our mission is to continue positioning On as a premium sportswear brand, with a strong focus on performance running, and deliver exceptional experiences to our visitors worldwide. Based in Zurich you will have the feel for what is globally needed for On’s brand experiences, maintaining a strong connection with regional counterparts

Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail

Senior Director of Brand Studio

• I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow
• On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose
• On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination
• Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things

Ready to dig into the details?This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum

Are we a good fit?We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you?No matter the outcome, we’ll give you meaningful feedback

You'll start by submitting your application to a specific role