Technology & mechanics

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• Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e-grocery is changing fast

8005 Zurich

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• It's possible to take up this role based at our offices in ECUBLENS (VD)
• Own strategic new-customer growth and activation end to end: set targets, build the roadmap and be measured on new-customer volume, acquisition cost, early repeat rates and customer value
• Win the right customers in the regions where growth makes sense
• Ship your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one-off campaigns
• Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit
• Find out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities
• Work with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region

Min. 5 years in

• Growth, CRM or lifecycle marketing in e-commerce or digital products
• Completed degree (university / university of applied science / higher technical college)
• Business, Marketing, Economics or another related field
• English (Fluent)
• French (Advantageous)
• You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e-commerce, apps or subscriptions
• You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps
• You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention
• You own a metric, not just tasks: you anticipate issues before they escalate, act proactively and come with a clear recommendation
• You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made
• You build journeys, segments and tests yourself in a customer engagement platform (e.g. Customer.io, Braze) and work confidently with dashboards and cohort analyses
• You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work
• You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation

The benefits we offer

• Annual salary
• Competitive salary for the candidate who meets the selection criteria and brings the right attitude to the job
• You will be part of a motivated, hands-on team that supports one another, embraces diversity, and is focussed on achieving our common goals
• We value direct communication and involve our employees in the decision-making process
• Sports and fitness offers
• We value your health and offer CHF 250.- per year when taking out a sports subscription