On AG
Senior Lead - Copy
In short
In short:At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact.We’re looking for a highly experienced storyteller to craft copy and to concept industry-leading creative across our global campaigns. As Senior Copy Lead, you’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices and leadership experience.
You strive for creative excellence in every brief, and thrive in a fast-paced environment. You enter the creative process with foresight, identifying potential issues before they arise. You have a love of craft, and immerse yourself in global subcultures. You confidently navigate the creative journey from beginning to end: from strategic foundations, moving through significant conceptual development and production, and culminating in the final rollout.
The Senior Copy Lead - Running will report to the Head of Creative - Running in the Creative Studio.
Your Mission
- Partner with Art Director to concept and execute innovative campaigns across all channels, bringing big ideas to life from briefs big and small.
- Confidently and articulately present creative ideas based on strategy and insights.
- Deliver concepts, films, OOH, and 360 campaigns with obsessive craft on ambitious timelines.
- Uphold and evolve On's distinctive voice, ensuring it remains fearless and unconventional.
- Lead creative in the Run category to success, fostering a sense of bravery and dedication within your team, ensuring they are motivated, inspired, and consistently delivering bold, original and inventive concepts and distinctive tones of voice for campaigns and projects.
- Manage multiple high-priority campaigns simultaneously, making sound creative decisions independently in a fast-paced environment.
- Exemplify leadership in creative, championing the On Spirits, and actively contributing to company culture and events.
Your story
- A dynamic, experienced copywriter with 6+ years of experience as a creative championing big ideas on global advertising and/or marketing campaigns, brand side or at an agency.
- A passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations.
- Deep understanding of global digital user journeys and how to leverage touchpoints to drive meaningful action.
- Experience challenging the status quo and navigating complex stakeholder environments to deliver commercial results.
- Comfortable leading high-impact initiatives that significantly influence the business and brand trajectory.
- You know how to lead and inspire within your team, identify underlying issues and root causes, and seek solutions to problems.
- You have a deep love for, and experience in, culture, fashion, and performance sports.
About the Team
On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realized, this is the team for you.