We are looking for a dedicated and visionary Digital GTM Transformation Senior Lead to lead the implementation of a visual merchandising tool (virtualretail.io), ensuring seamless integration into our Go-to-Market (GTM) ecosystem. This role is pivotal in building, enhancing and rolling out key assortment visualization capabilities, implementing a dedicated digital platform and continuously improving the tool to support our evolving GTM engine. Ultimately this role will be key to increase visibility, accuracy, and consistency in decision-making across different design, merchandising, visual merchandising, sales, marketing and retail activities

Your Mission

• Lead the strategy, implementation, and evolution of our visual merchandising platform as a foundational enabler for seasonal and long-term go-to-market excellence
• Translate cross-functional business priorities into scalable platform capabilities, ensuring alignment across merchandising, visual merchandising, sales, retail, and brand experience functions
• Develop and refine immersive virtual environments (e.g., stores, showrooms) by leveraging 3D assets to elevate product storytelling, planning, and buyer engagement
• Drive the integration strategy with core systems and workflows, driving data consistency and automation across the merchandising and commercial tech stack
• Lead change management efforts across global and regional teams, acting as a key enabler of adoption, process alignment, and behavior change across design, merchandising, sales, and retail functions
• Act as the primary liaison with engineering, IT, and external partners, ensuring the platform roadmap is delivered with agility, scalability, and future-readiness in mind
• Embed the platform within our end-to-end GTM process, collaborating with global and regional stakeholders to streamline planning, visual merchandising, and sell-in experiences
• Champion a user-centric approach by institutionalizing feedback loops, owning training frameworks, and ensuring best-in-class tool performance during key commercial milestones
• Define success metrics and track impact across omnichannel alignment, buyer decision-making, and sell-in effectiveness

Your story

• Experience: You have 8+ years experience in digital transformation, ideally within visual merchandising, or retail tech solutions
• 3D Fluency: You are familiar with 3D assets, tools and workflows (e.g. SketchUp or similar design software). Ability to create or edit store layouts and fixtures independently is a strong plus
• Ability to shift seamlessly between strategic thinking and hands-on execution, connecting long-term vision with day-to-day delivery
• Technical fluency: You have a strong understanding of AV/VR technologies, data structures, system integrations, and software implementation processes
• Project management skills: You have a proven ability to manage complex implementations involving multiple stakeholders and a varied set of requirements
• Stakeholder management: You have excellent collaboration skills across business teams, engineering, and external partners
• Analytical mindset: You have the capability to translate business challenges into actionable product requirements and data-driven insights
• Change management experience: You are experienced in driving adoption and behavior change across large, decentralized organizations
• Industry Knowledge: Some experience in sports or fashion industries is a plus

The Digital GTM Transformation team is part of the Commercial Operations organization at On. We lead programs that improve and scale our go-to-market (GTM) processes through the implementation and use of digital tools. Our focus is on making GTM teams and operations more efficient, connected, and future-ready. We work closely with teams across Commercial Operations, Commercial Strategy, Product and Technology

Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail

What we offer

• On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose
• On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination
• Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things

Ready to dig into the details?This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum

Are we a good fit?We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you?No matter the outcome, we’ll give you meaningful feedback

You'll start by submitting your application to a specific role